September 23- An established college student blogger and podcaster with a passion for social media recently shared the secrets to his success with his new media start-up. College of William & Mary undergrad Andy DeSoto has been running “The William and Mary Powwow” podcast (focused on “news, entertainment, and college life”) for roughly a year.
The picture/metaphor DeSoto employs to describe his attempts "to fit a new media-oriented news source into an already oversaturated campus."
DeSoto’s advice: 1) With new media ventures, trust needs to be established in respect to both content and “the technology underlying the content.”; 2) The key is filling a niche that the “heritage media networks” (such as college newspapers) are not filling. “Choosing a vehicle of delivery is . . . a critical decision,” DeSoto writes. “I opted for a podcast, personally, because of the low barrier to entry, novelty of the medium, and scarcity of other mainstream audio productions on campus.”; And 3) Take care when planning content. The medium is NOT the message.
