As anyone with a post-Christmas credit card bill will tell you, there is no better way to start the New Year than with bad financial news. In that spirit, The Daily Princetonian at Princeton University has provided the first sobering– and significant– scoop about college media money matters in 2013.
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According to the Prince***, the revenues of student newspapers at Ivy League schools are shrinking due to a noticeable drop in recruiting ads being placed by major financial institutions.
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As several Ivy-covered sources tell Prince staff writer Sarah Cen, the decline in these ads is mainly tied to the Wall Street troubles that erupted starting in 2008. The article’s keyword tags sum it up most succinctly: Investment Banking, Recession.
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So is it simply that A-list national employers are not hiring nearly as many ambitious twentysomethings right out of school? Or do they also possibly see the campus newspaper as a less influential recruiting vehicle than it once was?
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The most telling quote in Cen’s report comes from Columbia Daily Spectator advertising manager Daniel Smullyan. If you read it quietly, you can almost hear economic indicators and ink stains crying: ”At its height probably around 2000 during the dot-com period– we had a tremendous amount of recruitment ads. People were hiring all over the place. Now we get very few. I’d say it’s 10 percent what it was 10 to 12 years ago. . . . Print advertising is definitely drying up– period. It’s not just recruitment. Print advertising is just not nearly in the demand that it once was.”
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Happy 2013.
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I’ve reached out to EIC Henry Rome for a follow-up explanation of just how poor a state this ad gap leaves an outstanding paper like the Prince. Is it simply one additional hurdle to be overcome or a truly fatal blow leaving the pub almost solely reliant on plasma donation and Holocaust denial spots?
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Update, 5 p.m., Rome kindly answered my question via email: “There’s no question that the recent decline in recruitment advertising has been a significant loss for us, and it has forced our advertising team to aggressively pursue new advertisers and new modes of advertising, which has kept us stable. Of course, our margins for error are now much smaller because of the profit hit. But we do not think we are facing an existential crisis. We are confident that advertisers recognize that college news organizations– both in print and online– are still the premier way to reach college students across the country. We don’t have control over whether companies want to recruit, but if they choose to do so, I think we can make a very compelling argument for advertising in the ‘Prince’ (cool nickname aside).”
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*** Is there a cooler nickname for a student or professional paper anywhere?
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Daily Princetonian Debates, Decides to Keep Anonymous Online Comments
Posted in Uncategorized, tagged Henry Rome, online commenting, Princeton University, Shirley Tilghman, Student Newspaper, The Daily Princetonian on December 17, 2012 | Leave a Comment »
The Daily Princetonian is keeping its online commenting system anonymous. After a laudably transparent evaluation process tied to the construction of a new website, top staff at the Princeton University student newspaper agreed with a reader that “[a] few nasty comments here and there is an infinitesimally small price to pay for truly free, unabridged speech.”
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The two main arguments in favor of anonymity, from the Prince perspective: 1) Anonymity breeds greater reader engagement. As editors note, the paper’s “comment boards have earned the reputation as the most active compared with those of the other Ivy League newspapers.” And 2) It enables readers to feel comfortable discussing more intimate or controversial topics or expressing more unpopular views– without being held back by fear of damage to their short-term or long-term Google prints/reputations.
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In a column late last week headlined “We’re Keeping Anonymity,” Prince editor-in-chief Henry Rome wrote, “While we acknowledge that some users hide behind anonymity to make mean-spirited or offensive comments, the benefits of anonymity far outweigh the perceived cost. On a small college campus, requiring names or log-ins that can be traced back to University accounts will stymie public dialogue. As the comments on coverage of the University’s Greek ban or of the suicide of lecturer Antonio Calvo demonstrated, members of our community who are nervous about speaking out use the ‘Prince’ comments as a way to make their voices heard. More recently, the comments on the Love and Lust in the Bubble series show the value of an honest dialogue about sensitive issues of sex and relationships that would not happen without anonymity.”
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The Prince’s anonymous pledge is against the wishes of Princeton University president Shirley Tilghman. As she argued in a letter to the editor late last month, “Anonymity invites candor, to be sure, but it also invites thoughtlessness, not to mention malice and spite. In an academic community like ours, anonymous comments strike me as entirely out of place. They are antithetical to our Honor Code, whose guiding principle is that ideas are the coin of the realm. The Honor Code demands that students ‘own their words’ in their academic work.”
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There were 54 comments posted in response to her letter, expressing an array of perspectives. One retort to Tilghman’s refrain: “Some people use anonymity as an opportunity to be cruel and spiteful. Others use it as a way to share the truth that should rightly be shared, but which people in power want suppressed. If the Prince prohibits anonymous posting, then the former will find other forums for their malice, while the latter will more likely be silenced. But more importantly, as a reader I would rather have the opportunity to see all opinions expressed than miss out on learning about opinions that are unpopular or unfavorable to those in power. I can always ignore the trolls when they post. But I can’t read the legitimate critics if they’ve been silenced.”
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Related
Daily Princetonian to Stop Using Email Quotes in News Stories, Except in ‘Extraordinary Circumstances’
Princeton Student’s Column Criticizing Annual Giving Prompts Online Comments War
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